Netta Chats About Her Single, "Toy"

After winning the coveted Eurovision Song Contest this month, Israeli pop maverick Netta’s viral smash “Toy” has been signed for the world by S-Curve Records/BMG. Combining lyrics celebrating female empowerment with an irresistible groove, the track’s hypnotic hook — “I’m not your toy, stupid boy”— proves timely and topical. A one-two punch of rapid-fire beatboxing, bold body movements and seismic vocals, the single vaulted to #1 on Spotify’s Viral 50 chart around the globe, claiming the top spot in the U.S., UK and Australia, to name a few. Its wildly wonderful music video has generated 53 million-plus YouTube views.

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